Lollywood (Urdu: لالی وڈ‎) refers to the Pakistani film industry based in the city of Lahore. The word "Lollywood" was first coined in the summer of 1989 in the now-defunct magazine Glamour published from Karachi by a gossip columnist Saleem Nasir. The film industry in Lahore started in 1929 with the opening of the United Players' Studios on Ravi Road. The cornerstone for the studio was set by Abdur Rashid Kardar. Since then the studio has managed indigenous productions competing with other film production centres in the undivided India, namely Mumbai and Kolkata.


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